Cola Team expansion technique sees $14.5m investment decision approach
Gaming and amusement specialist, Cola Team, has announced the enlargement of its electronic division, Cola.guess, with a $14.5m financial investment.
The operator provides a mobile proprietary platform to building markets, one particular that aims to deliver customisable and adjustable integrations. Payment strategies are embedded on to the system whereby associates are introduced to a sports activities occasions selection, together with esports or casino video games.
To support the associates of Cola Team, a consulting service and licensing brokerage is also readily available, delivering access to expertise and most effective follow in each and every working region.
Cola.guess aims to grow its sporting activities betting and iGaming presenting, with accountable gaming as a paramount target. The betting operator holds a Curaçao gambling licence with the target of acquiring further more licensing in Africa, LatAm and Europe, contributing to the growth of its world-wide footprint.
The expense follows Cola.guess securing its fourth African gambling licence in Nigeria, the continent’s 2nd-greatest gambling industry. This new licence provides to Cola.bet’s functions along with Zambia, Kenya and Ethiopia.
Dinu Bors, Cola.wager COO, reported: “Cola.wager provides an remarkable buyer-to start with encounter and the start augments our world wide ambitions in the iGaming area. The system is extremely customisable and grants B2B partners instant access to curated content material for a myriad of markets. We’ll be rolling out several revolutionary features over the coming months, we’re only just acquiring begun.”
Cola.bets subsidiary company, Cola Online games Confined, was granted a sports betting licence by the Lagos Condition Lotteries Board. Very similar to Ethiopia, the Nigerian industry is deemed retail-centric as opposed to web-based mostly. This transfer for Cola.guess was a strategic just one to leverage its blueprint and successes from Ethiopia to develop in Nigeria.
Dana Varnytska, Cola.bet CMO, extra: “Our system is constructed on a localised programme which has been developed via extensive investigate into market nuances and player desire. Players will advantage from bespoke reward promotions and really competitive odds on the most well-known functions.”